Privacy policy

Last updated: November 2026

Keepy helps families save their children’s artwork, schoolwork and memories and share them privately with the people they choose. This policy explains what information Keepy collects, how we use it, who helps us run the service, and the choices you have. It applies to the Keepy iPhone app, the Keepy web gallery and keepy.me (together, the “Service”). The Service is run by Keepy Inc. (“Keepy”, “we”, “us”).

The short version. Your family’s memories are private: only you and the people you invite can see them. We don’t sell your information, we don’t show ads, and we don’t track you across other companies’ apps or websites. You can download everything or delete your account at any time.

1. Information we collect

Information you give us

• Account: your name, email address and password (stored only as a secure hash). If you use Sign in with Apple, Apple shares your name and either your email address or a private relay address.
• Your children: the names, birth dates, gender and optional profile photos you enter for your kids.
• Memories: the photos, videos, voice recordings, titles, dates, places, tags and comments you add, and the comments, voice and video replies your Fans add.
• People you invite: the name and email address of each family member or friend you invite as a Fan, and their relationship to your child.
• Messages to us: what you send when you email us or use “send feedback” in the app.

Information collected automatically

• Device and app information: device model, operating system and app versions, language, and a push notification token if you allow notifications.
• Usage information: how you use the app, for example which screens you open, how many memories, kids and Fans you have, and whether Dropbox is linked.
• Log information: your IP address, browser type and the time of each request, which our servers record when your device talks to them.
• Cookies: the website keepy.me sets no cookies of its own. The video on the homepage is embedded from YouTube in its privacy-enhanced mode, and YouTube may store data in your browser when the video loads. When you log in to the web gallery, we use a session cookie to keep you logged in, and the gallery pages use Mixpanel and Google Analytics cookies to measure use.

Purchases

Keepy Unlimited is sold through Apple. Apple processes your payment; we receive a receipt showing which plan you bought and when it renews or expires, never your card details.

2. How we use information

• To run the Service: store your memories, show them to you and to the Fans you invite, and keep your account secure.
• To send you service messages, such as invitations, notifications when family replies, password resets, receipts and important changes.
• To send occasional news and tips about Keepy. You can unsubscribe in any email.
• To understand how Keepy is used and fix problems, so we can improve it.
• To answer your questions and support requests.
• To prevent abuse and to comply with the law.

We don’t sell your personal information, we don’t share it for advertising, and we don’t use your children’s memories to train AI models or for any purpose other than providing the Service to you.

3. Who helps us run Keepy

We use a small number of service providers that process information on our behalf, under contracts that limit what they can do with it:

We may also share information if required by law, to protect the safety of our users or others, or as part of a merger or sale of Keepy, in which case this policy will continue to apply to your information.

4. Sharing you control

Your memories are visible only to you, to other parents of the same child you invite, and to the Fans you invite. If you share a memory outside Keepy, for example by sending a link, anyone with that link can view that memory.

5. Children’s privacy

Keepy is for parents and other adults. Children don’t create accounts or use Keepy themselves, and the Service is not directed to children. The information about children in Keepy is added by their parents, who decide what to save, who can see it, and when to delete it. A parent can review, change or delete any of their child’s information at any time in the app, or by emailing privacy@keepy.me. If you believe a child has given us personal information directly, please contact us and we will delete it.

6. Keeping and deleting your information

We keep your information for as long as your account is open. You can delete individual memories at any time. To delete your account, open Settings → delete account in the app, or email privacy@keepy.me from your account’s email address. Deleting your account removes your profile, your children’s profiles and their memories from Keepy, so you and your Fans can no longer see them. A child shared with another parent stays in that parent’s account.

When you delete your account or a memory, we keep an archived copy of the deleted account details and of the deleted photos, videos and recordings, separate from the live service, so we can restore them if something was deleted by mistake. To have this archived copy erased as well, email privacy@keepy.me from your account’s email address and we will erase it. Copies may also remain in our backups for a limited period until they are overwritten.

Before you delete, you can download all your memories.

7. Your rights and choices

• Access and download: see everything in the app or web gallery, and download it from keepy.me/myaccount/export.
• Correct: edit your profile, your kids’ profiles and your memories in the app.
• Delete: delete memories, Fans or your whole account, as described above.
• Notifications and email: turn off push notifications in your phone’s settings, and unsubscribe from news emails using the link in each email.

Depending on where you live (for example in the European Union, the United Kingdom or California), you may have additional rights, such as the right to object to or restrict certain processing, or to complain to your data protection authority. To make a request, email privacy@keepy.me. We may need to verify your identity, and we will respond within the time required by law. We don’t sell or “share” personal information as those terms are defined under California law. Where the GDPR applies, we process your information to provide the Service you asked for (contract), for our legitimate interests in running, securing and improving it, and with your consent where required.

8. Where your information is stored

Keepy is operated in the United States, and your information is stored on servers in the United States. If you use Keepy from elsewhere, your information is transferred to the United States.

9. Security

We restrict access to our systems to the people who run Keepy, and we store passwords only as hashes. No service can be completely secure, so please use a strong password and keep it to yourself.

10. Changes to this policy

If we make material changes, we will tell you in the app or by email before they take effect. The date at the top shows when this policy last changed.

11. Contact us

Questions or requests: privacy@keepy.me.